T-minus … to EU AI Act Article 50 enforcement · 2 Aug 2026 · fines up to €15M or 3% of turnover
EU AI Act · Article 50 · applies 2 Aug 2026

Prove your AI disclosures comply — before a regulator checks for you.

Regulators can verify Article 50 the easy way: open your site and look. DisclosureProof does the same — it scans your pages, checks your chatbot disclosures and AI-content labels against the rules, and archives timestamped evidence your lawyer can actually use. Not another questionnaire.

Free scan at launch · one email when it ships · no spam

SCAN RECORDdisclosureproof.com/ev/8F3A21
TARGETacme-store.example
CAPTURED2026-07-01 14:32:07 UTC
ART. 50(1)FAIL — chat widget: no AI disclosure at first interaction
ART. 50(2)FAIL — 14/60 sampled images missing machine-readable AI marking
ART. 50(4)PASS — AI-assisted articles carry visible labels
EVIDENCEscreenshots ×9 · DOM capture · media manifest — archived
Recorded · Tamper-evident

Four obligations. One deadline. Easy for a regulator to check.

Article 50 isn't a paperwork exercise — it's visible on your live product. That's exactly why enforcement is simple, and why proof matters.

ART. 50(1)

Chatbots must say they're AI

Any AI system that interacts with people must make that clear no later than the first interaction — a persistent label buried in your terms doesn't count.

ART. 50(2)

Synthetic media needs machine-readable marking

AI-generated audio, image, video, and text must be marked in a machine-readable, detectable format. Systems already on the market before 2 Aug 2026 have until 2 Dec 2026 for this one.

ART. 50(3)

Emotion recognition & biometric categorisation need notice

People exposed to these systems must be informed they're in operation.

ART. 50(4)

Deepfakes and AI-written public-interest text need labels

Clear disclosure that content was AI-generated or manipulated — including news-style text published to inform the public.

How DisclosureProof works

The scan mirrors what a supervisory authority (or opposing counsel) would do by hand — then keeps the receipts.

STEP 01

Scan

Paste a URL. We crawl your pages, trigger your chat widget, and sample your published media — no install, no access needed.

STEP 02

Findings

Every check maps to a specific obligation: disclosure present or missing, marking found or absent, labels rendered or not. Free, always — the fix itself comes with the report.

STEP 03

Evidence pack

Timestamped screenshots, DOM captures, and a media manifest — archived so you can show the notice was there, and when.

STEP 04

Monitor

Compliance drifts: widgets update, exports strip metadata, new channels launch unlabeled. Scheduled re-scans catch it before anyone else does.

One scanner. Every AI-disclosure rulebook.

Laws differ; the check is the same: is the required disclosure actually there? DisclosureProof grades one scan against every rulebook that applies to you.

At launch

EU AI Act — Article 50

Chatbot disclosure, machine-readable marking, deepfake and AI-text labels. Applies from 2 Aug 2026 to anyone serving EU users.

Next

Publishers — NY FAIR News Act

AI-generated news content disclosure for outlets operating in New York, alongside Article 50(4)'s public-interest text rule.

Planned

US state AI laws

California SB 942 disclosures, Colorado's ADMT notice and record-retention duties (from 1 Jan 2027), Utah, and the rest of the patchwork.

Questions people ask

Does this apply to my company if we're not in the EU?

If your site or product serves people in the EU, Article 50's transparency duties can apply regardless of where you're based. That's why US and UK companies with EU traffic are in scope.

We use a third-party chat widget — isn't disclosure the vendor's problem?

Responsibility is split between providers and deployers, and how your widget is configured on your site is on you. Many widgets have the right settings; they're just not turned on or the notice isn't visible enough.

What's the "grace period" I've heard about?

Only one piece moved: the machine-readable marking duty in Article 50(2), for generative systems already on the market before 2 Aug 2026, was extended to 2 Dec 2026. The chatbot-disclosure and labeling duties — and the enforcement powers — start 2 Aug 2026 as scheduled.

Is this legal advice?

No. DisclosureProof is an informational scanning and evidence tool, not a law firm, and a scan is not a compliance guarantee. Use it to find gaps and keep proof; use counsel for legal interpretation.

The free scan launches before the deadline.

One URL in, findings out — plus your first evidence record. Join the list and be first through.

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